Australia’s First Sustainably-Sourced Kibble with 100% Real Freeze-Dried Meat
Single Animal High Quality Protein
Real Freeze Dried Meat
Grain Free & Allergy Friendly
100% Ingredient Transparency
Proudly Australian Made and Owned
Sustainably Sourced Superfood Ingredients
No Fillers, Artificial Colours, Preservatives and GMO Free
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Every Ingredient has a purpose
Real Australian Protein high in Iron and Omega 3 for muscle growth and repair
Carrots, Apples and Blueberries provide antioxidants to support cell health
Leafy Greens provide essential vitamins and minerals for immune support
Herbs deliver natural phytonutrients for overall wellbeing
Chickpeas and Faba beans are high in fibre to maintain digestive regularity
Probiotic Rich Yoghurt helps promote healthy gut flora and digestion
Choose Your Pure Life
Because what you feed your pets matters to us.
At Pure Life, we use healthy superfood ingredients and 100% real freeze-dried meat to support your pet’s health from the inside out.
Every recipe is crafted with care, backed by science, and made right here in Australia.
Pure Life Pet Testimonials
“My dogs’ coats has never looked better.”
I switched to Pure Life a few months ago and the difference is insane. His coat is glossier, his breath is better, and he actually gets excited for mealtime now because of the freeze-dried pieces. I feel like I’m finally feeding him something truly nutritious.
“Finally something my picky eater LOVES.”
My dog normally sniffs every food and walks away, but with Pure Life she literally runs to her bowl. The ingredients are so clean and it actually smells like real food. Her digestion has also improved heaps — no more upset tummy.
“I can genuinely see the health improvements.”
Our senior dog has more energy and his coat and skin look amazing. Her vet even commented on how healthy he looks. I really believe the superfood ingredients and freeze-dried meat make a big difference.
“Australian made and it shows in the quality.”
I wanted a kibble with real ingredients, not fillers. Pure Life ticks every box. The ingredients list is so clean and I love that everything is sustainably sourced. My two dogs are thriving on it — shiny coats, great stools, and zero fuss at mealtime.
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