Ingredient Library
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At Pure Life, every ingredient has a purpose. We hand-select only premium, natural ingredients that nourish your pet. Our food is packed with high-quality proteins to build strong muscles, superfoods for immune support, and fibre-rich vegetables for healthy digestion. Each recipe is boosted with natural antioxidants, vitamins, and minerals to support energy, skin, and coat health, while our freeze-dried raw pieces lock in nutrients and increase palatability. Because when it comes to your pet’s wellbeing, every ingredient matters
Essential Proteins
Chicken
Chicken is the world’s most popular protein — and for good reason. It’s a nutrient-dense, highly digestible source of energy that helps build strong, lean muscles. Naturally rich in essential amino acids and omega-6 fatty acids, chicken promotes a glossy coat, healthy skin, and overall vitality. It also provides natural glucosamine and calcium to support healthy joints and active movement.
Salmon
Tasmanian salmon is a super premium protein renowned for its exceptional nutritional profile. Sustainably sourced from the pristine waters of Tasmania, it’s a powerhouse ingredient. Naturally rich in omega-3 fatty acids, it supports joint health and reduces inflammation . The amino acids aid in muscle repair while B12 and D vitamins antioxidants like Selenium, to strengthen the immune system and overall vitality.
Beef
Beef is a highly palatable protein that dogs and cats thrive on. It delivers a complete amino acid profile to support muscle repair and growth, while providing bioavailable iron and zinc for optimal immune function and cellular health. Rich in B vitamins, beef aids energy metabolism and nervous system support. Naturally high in carnitine and creatine, it helps fuel endurance, strength and vitality.
Kangaroo
Kangaroo is a lean, hypoallergenic protein ideal for dogs and cats with food sensitivities. Naturally rich in amino acids and low in fat, it helps build lean muscle while supporting healthy weight. Packed with iron, zinc and B vitamins for energy and immune health, kangaroo also provides powerful antioxidants like conjugated linoleic acid (CLA) that help reduce inflammation and support overall wellbeing. Ethically sourced and sustainably harvested, it’s one of the cleanest, most nutrient-dense proteins available.
Lamb
Lamb is a naturally nourishing protein packed with essential amino acids that help build and maintain lean muscle. Rich in iron, zinc and B vitamins, it supports red blood cell production, immune defence and overall vitality. With its balanced profile of healthy fats and omega fatty acids, lamb promotes radiant skin, a glossy coat and sustained energy — making it an exceptional source of nourishment for dogs and cats.
Pea Protein
Pea protein is a plant-based nutrient source rich in essential amino acids that helps maintain lean muscle and overall vitality. Naturally low in fat and gentle on digestion, it supports steady energy levels and contributes to a smooth, shiny coat. Its excellent amino acid balance makes it an ideal complement to meat proteins.Packed with iron, arginine and branched-chain amino acids, it also supports healthy circulation, immune strength and muscle recovery.
Legumes
Faba Beans
Lamb is a naturally nourishing protein packed with essential amino acids that help build and maintain lean muscle. Rich in iron, zinc and B vitamins, it supports red blood cell production, immune defence and overall vitality. With its balanced profile of healthy fats and omega fatty acids, lamb promotes radiant skin, a glossy coat and sustained energy — making it an exceptional source of nourishment for dogs and cats.
Chickpeas
Lamb is a naturally nourishing protein packed with essential amino acids that help build and maintain lean muscle. Rich in iron, zinc and B vitamins, it supports red blood cell production, immune defence and overall vitality. With its balanced profile of healthy fats and omega fatty acids, lamb promotes radiant skin, a glossy coat and sustained energy — making it an exceptional source of nourishment for dogs and cats.
Oils & Healthy Fats
Canola Oil
Canola oil provides a balanced blend of omega-3 and omega-6 fatty acids, supporting heart health, glossy coats, and overall vitality. It’s a gentle, easily digestible source of healthy fats.
Sunflower Oil
Sunflower oil is rich in vitamin E and omega-6 fatty acids, promoting healthy skin, a soft, shiny coat, and strong immune function. A light, nourishing oil that supports everyday wellness.
Flaxseed Oil
Flaxseed oil is an excellent plant-based source of omega-3s that help reduce inflammation, support joint health, and enhance skin and coat condition naturally.
Coconut Oil
Coconut oil provides medium-chain fatty acids for quick energy and supports digestive, skin, and coat health. It’s a wholesome, natural fat source pets love.
Fish Oil
Fish oil delivers highly bioavailable omega-3s (EPA and DHA) that promote joint mobility, cognitive function, and a glossy coat. It’s one of the best sources of essential fatty acids for dogs and cats.
Emu Oil
Emu oil is a unique, nutrient-rich source of omega fatty acids that help maintain joint flexibility, soothe skin, and enhance coat shine supporting whole-body wellness from the inside out.
Fruit & Vegetables
Carrot
Carrots are packed with beta-carotene and antioxidants that support eye health, immune strength, and vibrant skin and coat. A naturally sweet, nutrient-rich vegetable pets love.
Spinach
Spinach is rich in iron, magnesium, and vitamins A, C, and K — helping support energy, strong bones, and overall vitality. A natural boost of green goodness in every bowl.
Brocolli Powder
Broccoli provides fiber, calcium, and vitamin C to support digestion, immune health, and strong bones. A wholesome superfood full of natural antioxidants.
Kale Powder
Kale is a powerhouse of vitamins A, C, and K plus essential minerals and antioxidants that help strengthen the immune system and promote healthy skin and coat.
Dried Apple
Dried apple adds a natural touch of sweetness along with fiber, vitamin C, and antioxidants to support digestive health and overall wellbeing.
Tomato Powder
Tomato powder is rich in lycopene, a natural antioxidant that supports heart health and a strong immune system, helping pets thrive inside and out.
Parsley
Parsley naturally freshens breath and provides chlorophyll, vitamins, and minerals that support healthy digestion and detoxification.
Carbohydrates & Fibre
Potato Starch
Potato starch is a gentle, highly digestible source of carbohydrates that provides sustained energy and supports healthy digestion for active pets.
Beet Pulp
Beet pulp is a natural source of soluble and insoluble fiber that promotes optimal gut health, firm stools, and consistent nutrient absorption
Sweet Potato Powder
Sweet potato powder offers complex carbohydrates, vitamins, and antioxidants for lasting energy, digestive support, and immune health.
Alfalfa Meal
Alfalfa meal is rich in natural fiber, plant protein, and essential minerals like calcium and magnesium, supporting digestive health and overall vitality.
Chicory
Chicory extract is a natural prebiotic that nourishes beneficial gut bacteria, improving digestion and nutrient absorption while supporting strong immune function.
Superfoods & Natural Boosters
Chia Seeds
Chia seeds are a powerhouse of omega-3 fatty acids, fiber, and antioxidants that support healthy skin, a shiny coat, and balanced digestion.
Kelp Powder
Kelp powder is rich in natural iodine, minerals, and antioxidants that help support thyroid function, metabolism, and overall vitality.
Tumeric
Turmeric is a natural anti-inflammatory rich in curcumin, helping support joint health, mobility, and a strong immune system.
Almond Flour
Almond flour provides a gentle source of plant-based protein, vitamin E, and healthy fats that promote glossy coats and steady energy.
Sumac
Sumac is a potent natural antioxidant that helps protect cells from free radical damage, supporting immune health and overall wellbeing.
Green Tea
Green tea is naturally rich in polyphenols and antioxidants that support immune strength, cognitive function, and a healthy metabolism.
Blueberry
Blueberries are bursting with antioxidants and vitamin C, helping protect against oxidative stress and supporting brain, eye, and immune health.
Cranberry
Cranberries naturally support urinary tract health and provide antioxidants that promote immune function and overall wellbeing.
Functional Additives
Taurine
Taurine is an essential amino acid that supports healthy heart function, sharp vision, and overall vitality — especially important for cats.
DL - Methionine
DL-Methionine helps maintain a healthy urinary tract and contributes to strong, shiny coats through its role in natural keratin production.
Yucca Extract
Yucca extract helps naturally reduce stool odour and supports digestive health, keeping mealtime and clean-up fresher for everyone.
Yoghurt Powder (probiotic support)
Yoghurt powder provides beneficial probiotics that support gut health, digestion, and a strong immune system — helping pets feel their best inside and out.
Chicken Gravy
Chicken gravy adds a rich, meaty flavour pets love while providing natural protein and essential nutrients for everyday energy.
Salmon Gravy
Salmon gravy enhances palatability with the taste of real fish and adds omega fatty acids to support skin, coat, and joint health.
Sea Salt
Sea salt provides essential electrolytes and trace minerals that support hydration, muscle function, and overall wellbeing.