Privacy Policy

Pure Life Pet Nutrition Pty Ltd (ABN 63 646 442 499), trading as Pure Life Pets (“Pure Life”, “we”, “us” or “our”), respects your privacy. This policy explains how we collect, use, disclose and protect personal information when you use purelifepets.com, shop with us, contact us or take part in our promotions and online activities.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply.

Information we collect

Depending on how you interact with us, we may collect:

• your name, email address, phone number and delivery or billing address;
• account, order, payment transaction and customer service details;
• information you provide in enquiries, reviews, surveys, competitions or promotions;
• your pet’s name, photos, videos, story and social media handle when you submit them;
• information about your use of our website, such as your IP address, device and browser details, pages visited and cookie identifiers; and
• your marketing preferences.

We generally collect this information directly from you. We may also receive information from payment, delivery, website, analytics or advertising providers when needed to operate the site and our services. You can contact us without identifying yourself where practical, although we may need certain details to respond to an enquiry or fulfil an order.

How we use information

We use personal information to:

• process payments, fulfil orders and arrange delivery;
• provide customer support and respond to enquiries;
• manage accounts, reviews, competitions and promotions;
• display pet stories, photos or videos only where you have agreed to that use;
• operate, secure and improve our website, products and customer experience;
• send marketing where permitted and manage your preferences; and
• meet legal obligations and address suspected fraud or misuse.

If you do not provide information needed for an order or enquiry, we may be unable to complete it or respond.

Pet photos, videos and online activities

If you submit a pet photo, video or story for possible publication, we will use it for the purpose explained at the time of submission. We will seek a clear choice before featuring your submission on our website or social media. Please avoid including other people, identifying details or location information unless you have their permission.

Marketing and cookies

We may send you product news and offers where you have consented or where otherwise permitted by law. You can unsubscribe using the link in a marketing message or by contacting us. Unsubscribing will not stop messages needed to service an order. Australian guidance requires consent for commercial electronic messages and an easy way to unsubscribe. ACMA guidance

Our website may use cookies and similar technologies to keep the site working, remember preferences, understand site use and, if enabled, measure advertising. You can manage cookies through your browser and any cookie controls available on the site. Blocking some cookies may affect site functions.

When we share information

We may share personal information with providers that help us run our business, such as payment processors, delivery companies, website hosts, customer support services, email platforms and analytics providers. We may also share information when required or authorised by law, or where reasonably necessary to investigate fraud, protect safety or enforce our rights.

We do not publish your pet submission or use it in marketing merely because you sent it to us; the choice presented when you submit it governs that use.

 

Security and retention

We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. We keep it for as long as needed for the purposes described above or as required by law, then take reasonable steps to destroy or de-identify it. OAIC guidance

Access, correction and complaints

You may ask to access or correct the personal information we hold about you. You may also contact us to withdraw a consent or make a privacy complaint. We may need to verify your identity before acting on a request. We will consider your request and explain our response.

Contact us through the Pure Life Pets contact form and write “Privacy request” in your message, or call 1300 236 738. 

Please contact us first if you have a complaint so we can investigate it. If you are dissatisfied with our response, or we have not responded within 30 days, you may be able to complain to the Office of the Australian Information Commissioner.

Other websites and changes to this policy

Our website may link to websites and services run by others. Their privacy practices are governed by their own policies.

We may update this policy as our practices or legal obligations change. The current version will be available on this website with its effective date.